The Energy Drinking Red Bull - 2000 Words

Introduction â€Å"Red Bull gives you wings.† Red Bull, the well-known energy drink company, recently promotes its products using this attractive slogan, trying to make people believe they can do everything after drinking Red Bull. In the past, energy drinks were produced purposefully for athletes as an energy supplement after the mass training. In recent years, however, the energy-drink market in other social classes, apart from athletes, has grown exponentially as if it has turned into a kind of soft drinks (energy-drink consumption†¦). In Red Bull’s most recent advertisement, for evidence, their targeted audiences are obviously the public instead of the athletes only. Most people consume energy drink as they believe it aids in enhancing their productivity and focusing on their work. Although it is proven that people could indeed boost up their productivity effectively by consuming energy drinks, some people just extraordinary rely on energy drink until they get addicted to it. A habit of taking in energy drinks is highly not recommended as it would result in a demand of greater amount of future consumption, as human body would establish tolerance to the chemical substances in these beverages. Some compositions in the energy drinks could cause some adverse effects to the consumers if they are consumed excessively. In fact, most ingredients that contribute to the adverse effects are strongly required in the energy drinks due to their unique properties respectively. However, ifShow MoreRelatedAnalysis of Commercial Advertisement Essay examples1639 Words   |  7 Pagesadvertisement of RedBulls energy drink with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a RedBull energy drink from his pocket and after drinking it, he got wings and he flew overthe bird and unbuttoned his pants and immediately camera shifted tothe bird and it is screaming and shocked to look at it. That advertisement overs there with RedBull can and its slogan.(Red Bull Gives You Wings 2000.†)NowRead MoreRed Bull s Marketing Plan1079 Words   |  5 PagesWelcome to the world of Red Bull, a world where an ything is possible through high levels of caffeine consumption. Don’t believe wingsuiting down a mountain, parkouring the Grand Canyon or breaking the speed of sound while freefalling from the stratosphere is plausible? If rational and conventional thinking dictates everyday life then the answer is simply no. Although Red Bull strives to genuinely identify with consumers, the company endorses an idealistic world. The main focus of Red Bull’s marketing planRead MoreRed Bull Case Analysis1712 Words   |  7 PagesRed Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers, businessRead MoreSugar High Energy Drinks Are Everywhere1435 Words   |  6 PagesSugar High Energy drinks are everywhere. You see them in stores, you see them in vending machines, you see them on television, and you see them in the palms of the hands of those you may know. There like, a candy bar to a kid. Almost everyone one is popping them in their mouth! However, energy drinks is a drink that is suppose to give you a boost of energy right after you drink it. It’s known to make you alert. Although, no one is really told by ads all over that represent these â€Å"energy drink† theRead MoreSwot Analysis : Energy Drink Business883 Words   |  4 PagesSWOT Analysis Strengths The energy drink business today is very large, in the sense that there are many consumers within the target market. However, in this industry, there are not many different competitors. That is to say, there are a small number of energy drinks that you can choose from. The small number of competitors in the market makes it easier for other companies to enter the field. There is also a low threat of new entrants in this field. It would be hard for an outside company to infiltrateRead MoreIntroduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the800 Words   |  4 Pages Introduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around the world. The companys slogan is †Red Bull gives you wings†, meaning that it will give you energy. Red bull advertises itself through different events that it creates such as † Red Bull crashed ice.†, sports team ownerships and so on. Red Bull is also very commonly advertised through different athletesRead MoreRed Bull Case Study743 Words   |  3 PagesRed Bull Statement of the Problem: Red Bull’s enviable position is changing. More energy drinks have been introduced in the market. The competitors of Red Bull gives the same effects when drinking these energy drinks by giving extra energy for work and improved performance for athletes. How can Red Bull compete with its competitors and still catch the attention of their market? Assumptions of the Study: Product – Red Bull as an energy drink contains carbon dioxideRead MoreRed Bull735 Words   |  3 PagesCase: Red Bull Red Bull’s success is a result of a great marketing strategy including product placement and creating brand loyalty. Success is also a result of avoiding marketing myopia. Red Bull accomplished this by claiming to satisfy more than just your thirst. Dietrich Mateschitz took the energy drink concept of Krating Daeng in Thailand and broadened it usage by also marketing Red Bull as a sports drink, functional drink, and nutritious drink. Their success was also stemmed fromRead MoreThe Brand Identity Of Red Bull1293 Words   |  6 PagesStrengths, Weaknesses, Opportunities, Threats The Brand Identity of Red Bull is an identity of energy, boldness, adrenaline and movement. Action sports, competitions and youthful vigor are the core of how Red Bull presents itself as a brand. Everything is done on a large scale. Their media content is top quality, they sponsor star athletes and they deliver the most incremental dollar sales to the energy-drink category (CSPnet, 2011). Red Bull maintains an identity of excelling the norms, such as when theyRead MoreA Short Note On The Energy Drink Industry996 Words   |  4 Pages Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottle water, sports drinks, beverages concentrates, ready-to-drink tea, and ready-to-drink coffee (Fontinelle). Because there are so many companies competing for the top spot for the best energy drink, it is hard for small and new companies to compete. There are challengers amongst competitors as far as distribution, obtaining s helf space, and offering something unique from